We've always endeavored for creating a Philanthropic approach in our business and are happy to share.

We acknowledge our moral obligations and believe that Corporate Responsibility is more important than ever. Therefore, we have been actively working upon Corporate Social Responsibility (CSR) strategies while collaborating with a New York City-based non-profit organization: Housing Works.

We bestow our every season's excess samples and inventory to Housing Works, which they sell at their upscale designer vintage thrift shops. And the revenues generated from those sales go directly to aid HIV-AIDS-affected people. So far we've donated over $1m worth of products, which has brought us a better synthesis & synergy and the relevance of trusteeship, conveyed through the organized and strategic philanthropic initiatives of our business model.

Considering the fact that it's extremely vital for businesses to prioritize sustainability, since inception, our core belief has been striving to adopt the SMART goal approach:

- Specific
- Measurable
- Achievable
- Relevant
- Time-bound

While focusing on creating our value proposition, we've scoured the globe to source responsibly farmed organic cotton & silk and have employed the artisans from villages in India to hand embroider and sew our exquisite collection out of a sublimely soft, smooth, and cooling as any cotton we’ve seen.