Insights

MYSTIQUE TUNIC DRESS – WHICH ONE SUITS YOUR PERSONALITY?
The AREA STARS Mystique Tunic-Dress appeals to three different personalities. Which one are you? If you like the Black White version, it probably means you think in extremes: “I am a success – I am a failure.” “This is the...
REDESIGNED PRIDE FLAG – RECOGNIZING PEOPLE OF COLOR
It’s been three years since this redesigned PRIDE flag was first introduced, but this June it seems to hold even more significance. As the country recognizes hundreds of years of racism, the additional two colors on the flag that represent...
WALK THROUGH THE "ISLE" IN STYLE.
Don’t you wish you were sitting on a beach, sipping on a cocktail, and enjoying the sun? I sure do, but the world just isn’t ready for that yet. So, what can we do to supplement this need to travel?...
LETS PAINT THE TOWN RED
Who isn’t ready to get outside and paint the town red? I know we are after being quarantined inside for over two months. What to do first? Is it going to your hairdresser and nail salon? Is it having brunch...
HERE COMES THE SUN
It’s that time of year when thoughts turn to sunnier days and balmy nights. T-shirts replace sweaters, sundresses replace long sleeves, and printed totes replace leather satchels. Sounds good, right? Even if you are planning on spending your time locally...
PLAN A STAYCATION
It’s almost Memorial Day and in these Covid-19 times we still want to plan a getaway of sorts. What to do? Plan a staycation. Step 1 – Where to go? Maybe you have a backyard that can double as a...
I NEED TO LOOK EXTRA FOR MY ZOOM HAPPY HOUR – ADD JEWELRY
OK – SO it’s Friday night and you are itching to get together with your girl gang for a drink and a ZOOM, but you’ve been in your sweats all day. That won’t fly as you need to bring you’re...
WE ALL LOVE OUR MOMS
How do I love my MOM, let me count the ways. It might not be a Mom, but maybe it’s a Grandma, Sister, Aunt, or just that special woman in your life that on May 10th you want to celebrate....
WHAT TO DO WITH LEFTOVERS
How to handle leftovers!!! One of the most pressing HOT TOPICS in fashion right now is waste, and how much is generated by the fashion community. We agree that this is an issue worth getting behind, and we at AREA...
Gateway to India
Back before travel restrictions were imposed on everyone, the AREA STARS team took a trip to India for inspiration as well as to meet with manufacturing partners. Both vital in continuing the brand’s mantra of: Making Every Woman a STAR...
Golden Girls
Every fall season hunter green, tortoise and burgundy rock the runway. This year designers like Ralph Lauren, Guo Pei and Jonathan Simkhai chose a brighter and elegant color GOLD! Gold’s luxurious aesthetic created beautiful full-length dresses and pant suits for...
Delicate and Graceful Embroidery
Fashion designer Giambattista Valli stated that he was passionate about beautiful flowers and that love is only second to his love for creating stunning outfits for women. What other better way is there to incorporate colorful floral designs into fashion...
Confidence, Power, and Attitude
Animal prints yell confidence, power, and attitude. This style has always and will always be a bold fashion statement. Although, sometimes they’re more popular in one season compared to another, it can’t be argued that this style never seems to...
Miami Swim Week- Hammock Recap
Sorry-not-sorry for flooding your Instagram feeds this past week. Hammock, which was in conjunction with Miami Swim Week, was the highlight of our summer. We are so grateful for all the love we received! South Beach was filled with a...
Getting Ready For Hammock 2019
It is that time of the year again Stars! Hammock in South Beach, Florida will be from July 13th until July 15th. Catch the Area Stars team in Booth B-103 during this fashion-forward event at the 1 Hotel. Hammock is...
Handbag Heaven
  And just when you thought it couldn’t get any better. Area Stars is coming to you with a BANG! We now have handbags available to purchase from our “SHOP” section above. Our one of a kind handbags are handcrafted...
Simple with a Statement
The day-to-evening designer Hellessy left her mark on the runway with her Resort 2020 collection. She highlighted important colors such as tones of orange, red, and black. The well-composed outfits were enlivened with minimalistic to dramatic jewelry. During a meet...
Fab in Fur
Kate Spade Resort 2020 Whether its faux fur or real fur… it makes you look like a million bucks. The faux fur collection from Area Stars will feature clutches, fanny packs, totes, and more. Each of the items come in...
Hoops Galore
Alexander McQueen’s Resort Wear 2020 featured an androgynous look with hoops galore on their runway model. Let’s just take a moment to appreciate the fact that Area Stars will forever have you covered with accessible luxury. Face it… hoops are...