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WHAT TO DO WITH LEFTOVERS

AJ Majumdar

Tags HOUSING WORKS, SUSTAINABILITY

WHAT TO DO WITH LEFTOVERS

How to handle leftovers!!! One of the most pressing HOT TOPICS in fashion right now is waste, and how much is generated by the fashion community. We agree that this is an issue worth getting behind, and we at AREA STARS want to do our part and be sustainable. Giving new life to items is a viable solution to the problem. So, how are we dealing with the surplus? Every season we have many samples that either never made it into the collection or are too trendy to be carried over into the next line. These samples can include such...


Gateway to India

AJ Majumdar

Gateway to India

Back before travel restrictions were imposed on everyone, the AREA STARS team took a trip to India for inspiration as well as to meet with manufacturing partners. Both vital in continuing the brand’s mantra of: Making Every Woman a STAR in her own AREA. For the next collection our inspiration was the street, but not in the way you might think. Instead we looked at the vibrant colors found in the fabrics at outdoor markets, the food cooked for the hungry, and the flowers that are used to make the streets aromatic. All of these were the perfect jumping off...


Golden Girls

AJ Majumdar

Golden Girls

Every fall season hunter green, tortoise and burgundy rock the runway. This year designers like Ralph Lauren, Guo Pei and Jonathan Simkhai chose a brighter and elegant color GOLD! Gold’s luxurious aesthetic created beautiful full-length dresses and pant suits for this season. Each designer created unique pieces that speak differently. Guo Pei’s piece was extremely elegant with dainty splashes of gold. Ralph Lauren’s metallic look was striking and would make anyone in the room start talking. Each piece represents a different woman. Allowing all the golden girls be a star in their gold choice. To go with these amazing looks,...


Delicate and Graceful Embroidery

AJ Majumdar

Tags embroidery, fashion, fashion designer, giambattista valli, women

Fashion designer Giambattista Valli stated that he was passionate about beautiful flowers and that love is only second to his love for creating stunning outfits for women. What other better way is there to incorporate colorful floral designs into fashion pieces than embroidery? Embroidery is the art of forming decorative designs either with hand or needlework machine, and embroidery was exactly what Giambattista Valli did to combine his two passions. The floral embroidery on some of the looks featured in Valli's Spring 2020 Ready-to-Wear remind us of Area Star's "Mystique" Tunic Dresses. The "Mystique" Tunic Dress lives up to its...


Confidence, Power, and Attitude

Animal prints yell confidence, power, and attitude. This style has always and will always be a bold fashion statement. Although, sometimes they’re more popular in one season compared to another, it can’t be argued that this style never seems to die. It always comes back and is loved more than ever! Marc Jacobs featured animal prints in some of his looks from his Fall 2019 Ready-to-Wear collection and so did many other designers this year. This just goes to show that the animal prints trend is stealing everyone’s attention again. Area Stars is on top of trends as always and...